{"id":23419374,"date":"2024-03-04T19:08:48","date_gmt":"2024-03-04T19:08:48","guid":{"rendered":"https:\/\/www.lottiitaly.com\/azienda\/la-nostra-storia\/"},"modified":"2026-04-23T07:22:50","modified_gmt":"2026-04-23T07:22:50","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.lottiitaly.com\/en\/company\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#000000 0%|rgba(0,0,0,0.14) 100%&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; background_blend=&#8221;overlay&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-120px||||false|false&#8221; custom_margin_tablet=&#8221;-90px||||false|false&#8221; 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_builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Urbanist||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;70px&#8221; header_letter_spacing=&#8221;-3px&#8221; header_2_font=&#8221;Urbanist||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;60px&#8221; header_2_letter_spacing=&#8221;-3px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;3%&#8221; header_font_size_tablet=&#8221;70px&#8221; header_font_size_phone=&#8221;50px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;55px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_letter_spacing_tablet=&#8221;-2px&#8221; header_2_letter_spacing_phone=&#8221;-1px&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>LOTTI <br \/>a century of light<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Urbanist||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1rem&#8221; text_line_height=&#8221;1.6em&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Our story begins in Modena in 1905<\/strong>, with a small shop selling gifts and ceramics.<br \/>From this humble start, a family with a desire to succeed and a warehouse full of ideas began to bring their light to customers with a travelling stall.<\/p>\n<p style=\"text-align: center;\">Our growth continued in the <strong>1970s<\/strong>, when <strong>Lotti made a name for itself in the wholesale sector<\/strong>. But the turning point came at the end of the 1990s!<br \/><strong>In 1997<\/strong>, <strong>Lotti Importex Srl was officially established<\/strong>, and with it came the first import of fibre optic trees directly from China.\u00a0<strong>A totally new product.<\/strong><\/p>\n<p style=\"text-align: center;\">From that moment on, there was <strong>a string of successes<\/strong>: the first award for innovation, participation in the most important international trade fairs, the arrival of LEDs, the launch of the Professional range, and logistical expansion.<\/p>\n<p style=\"text-align: center;\">Today, <strong>at its headquarters in Poggio Rusco (Mantua)<\/strong>, Lotti is a well-established company with <strong>more than 2,000 items<\/strong> in its catalogue, <strong>two operational sites <\/strong>with <strong>over 30,000 sqm of warehouses<\/strong>, a <strong>2,200 sqm showroom<\/strong> and <strong>customers throughout Europe<\/strong>.<\/p>\n<p style=\"text-align: center;\">After all these years, at heart we are still the same company as always:<br \/>reliable and passionate, made up of brilliant people and ideas!<br \/><strong>Discover all the milestones in our history or contact us to bring new light to your Christmas.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyIn19@&#8221; 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second_heading=&#8221;From the counter to the warehouse&#8221; heading_display=&#8221;column&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; first_heading_font=&#8221;Urbanist||||||||&#8221; first_heading_text_align=&#8221;left&#8221; first_heading_text_color=&#8221;#000000&#8243; first_heading_font_size=&#8221;150px&#8221; first_heading_line_height=&#8221;1em&#8221; second_heading_font=&#8221;Urbanist||||||||&#8221; second_heading_text_align=&#8221;left&#8221; second_heading_font_size=&#8221;50px&#8221; text_orientation=&#8221;left&#8221; max_width=&#8221;400px&#8221; module_alignment=&#8221;left&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_intensity_slide=&#8221;3%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_dual_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Urbanist||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1rem&#8221; width=&#8221;90%&#8221; max_width=&#8221;400px&#8221; module_alignment=&#8221;left&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;3%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lotti moves from street trading to wholesale trade.<\/p>\n<p>During these years, the company begins to make a name for itself among retailers and shopkeepers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; 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animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;3%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Fibre optic trees arrive for the first time.<\/p>\n<p>This marks the beginning of direct imports from China and a new vision for decorative lighting.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;800ms&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.lottiitaly.com\/wp-content\/uploads\/2025\/11\/la-storia-della-nostra-azienda-da-poggio-rusco.webp&#8221; 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custom_css_after_phone=&#8221;content:&#8221;;||width: 0px;||height: 0px;||    border-left: 10px solid transparent;||    border-right: 10px solid transparent;||    border-bottom: 20px solid #000;||  position: absolute;||  top: -3%;||  left: 50%;||  transform: translate(-50%, -50%);||z-index:9999;&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||50px|150px|false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;|25px||25px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;content:&#8217;1998&#8242;;||font-size:400px;||font-family:&#8217;Urbanist&#8217;;||  position: absolute;||  top: 50%;||  left: 50%;||  transform: translate(-50%, -50%);||color:rgba(0,0,0,0.08);&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|phone&#8221; custom_css_before_phone=&#8221;content:&#8217;1998&#8242;;||font-size:250px;||font-family:&#8217;Urbanist&#8217;;||  position: absolute;||  top: 50%;||  left: 50%;||  transform: translate(-50%, -50%);||color:rgba(0,0,0,0.08);&#8221; custom_css_before_tablet=&#8221;content:&#8217;1998&#8242;;||font-size:400px;||font-family:&#8217;Urbanist&#8217;;||  position: absolute;||  top: 50%;||  left: 50%;||  transform: translate(-50%, -50%);||color:rgba(0,0,0,0.08);&#8221;][dipi_dual_heading first_heading=&#8221;1998&#8243; second_heading=&#8221;The first award&#8221; heading_display=&#8221;column&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; first_heading_font=&#8221;Urbanist||||||||&#8221; first_heading_text_align=&#8221;left&#8221; first_heading_text_color=&#8221;#000000&#8243; first_heading_font_size=&#8221;150px&#8221; first_heading_line_height=&#8221;1em&#8221; second_heading_font=&#8221;Urbanist||||||||&#8221; second_heading_text_align=&#8221;left&#8221; second_heading_font_size=&#8221;50px&#8221; text_orientation=&#8221;left&#8221; max_width=&#8221;400px&#8221; module_alignment=&#8221;left&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_intensity_slide=&#8221;3%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_dual_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Urbanist||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1rem&#8221; width=&#8221;90%&#8221; max_width=&#8221;400px&#8221; module_alignment=&#8221;left&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;3%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; 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_builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|150px|||false|false&#8221; custom_padding_tablet=&#8221;|0px|50px||false|false&#8221; custom_padding_phone=&#8221;|25px|50px|25px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_before=&#8221;content:&#8217;2005&#8242;;||font-size:400px;||font-family:&#8217;Urbanist&#8217;;||  position: absolute;||  top: 50%;||  left: 50%;||  transform: translate(-50%, -50%);||color:rgba(0,0,0,0.08);&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|phone&#8221; custom_css_before_phone=&#8221;content:&#8217;2005&#8242;;||font-size:250px;||font-family:&#8217;Urbanist&#8217;;||  position: absolute;||  top: 50%;||  left: 50%;||  transform: translate(-50%, -50%);||color:rgba(0,0,0,0.08);&#8221; custom_css_before_tablet=&#8221;content:&#8217;2005&#8242;;||font-size:400px;||font-family:&#8217;Urbanist&#8217;;||  position: absolute;||  top: 50%;||  left: 50%;||  transform: translate(-50%, -50%);||color:rgba(0,0,0,0.08);&#8221;][dipi_dual_heading first_heading=&#8221;2005 &#8221; 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Sustainability, lower consumption, longer lifespan and greater variety.<\/p>\n<p>A step forward for the entire sector.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;800ms&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.lottiitaly.com\/wp-content\/uploads\/2025\/11\/settore-del-commercio-all-ingrosso.webp&#8221; alt=&#8221;settore-del-commercio-all-ingrosso&#8221; title_text=&#8221;settore-del-commercio-all-ingrosso&#8221; force_fullwidth=&#8221;on&#8221; module_class=&#8221;imgtimeline&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_css_before=&#8221;content:&#8221;;||width: 0px;||height: 0px;||border-top: 20px solid transparent;||     border-right: 40px solid #000;||     border-bottom: 20px solid transparent;||position:absolute;||left:-3%;||top:50%;||z-index:9999;&#8221; 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width=&#8221;90%&#8221; max_width=&#8221;400px&#8221; module_alignment=&#8221;left&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;3%&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A constantly evolving catalogue, advanced logistics organisation and the strength of a company that truly understands its customers\u2019 needs.<\/p>\n<p>Every day, Lotti delivers new and exciting moments of light.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;calltoaction&#8221; 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